Art & Creative Direction | Motion | Design SystemMy role is to provide creative direction and engagement solutions on social and marketing campaigns.
Art & Creative Direction | Motion Direction
To provide design solutions for social media posts, podcast audios, branded presentation decks, and B2B/B2C digital media platforms.
Creative Direction | Marketing Campaign | Brand IdentityI initialed the concept and illustration design for Boeing's 2020 Rosie the Riveter merchandise collection. I worked collaboratively with the merchandise team to design the entire collection and partnered with the photographer to execute the lifestyle and product photography. I also managed the campaign's deliverables for email marketing and web promotion assets.
Art & Creative Direction | UXUI | Illustration
As a project design lead, to provide design solution for the LNY campaign that included 6 high interactive mobile games.
UIUX Design Process →
Branding | Design SystemBrand design and social design system. Typefaces, color palette, illustration style and graphic language.
Product Design Thinking →
Art & Creative Direction | UX UI | VR Visual
Worked as a design lead in the VR experience , to provide design solution not only the in-game user experience, also an interactive mobile platform that drives the entire marketing campaign.
UIUX Design Process →
Creative Direction | Marketing Campaign | Brand IdentityAs a Creative Lead, I worked cross-functionally in this annual apparel collection project with the marketing, merchandise, and web store teams. I initialed the Boeing Workwear brand campaign concepts, from photography direction to marketing deliverables.
Illustration & animation
An interactive website built with Webflow and Spline.wholaughslast.com →
Food photography - Creative & Art Direction
My role is to provide creative direction and design execution for the New Balance night truck. The idea is to emphasize the New Balance signature "N" through the clear N-shaped window and spotlight the new sneaker collection displayed within the N shape.